Business Hub, the page where a business claims itself in ChatGPT, requires a ChatGPT sign-in: signed out, chatgpt.com/business-hub redirects to the ChatGPT login page. We loaded it on November 10, 2026, once signed out and once with a free account. Businesses in ChatGPT is OpenAI's beta launch for organizations that want to claim their business, update its details, and add product feeds in ChatGPT. Claiming is free, and the sign-in turned out to be the only thing between a business owner and the flow.
What OpenAI released
The launch has two parts, and they are not equally open.
The first part is Business Hub. A business claims its organization in ChatGPT through the Hub, and once the claim is verified, it can update key details and add product feeds with prices and availability. OpenAI says any eligible business located where ChatGPT is available can claim through the Hub. Shopify merchants can connect their store from Business Hub or from the Shopify admin.
The second part is Business Agents, in beta. After claiming, an eligible business can build, test, and launch an agent that answers customer questions when the business shows up in a ChatGPT response. At launch this is limited to eligible ecommerce and online-service businesses in the United States.
Why a beginner might care
If you run a business, OpenAI's pitch is that people use ChatGPT to explore products and compare options, and Business Hub is how the business provides its own information: claim the organization, keep details current, and add product feeds with prices and availability. The Hub also shows aggregated insights: how many mentions the business received, how many clicks went to its website, and discovery topics, the common themes in conversations where the site was cited.
If you don't run a business, you may run into the launch anyway: after a claim is verified, a business can supply its own details, and a Business Agent conversation is clearly labeled and separate from the person's original chat and from ChatGPT's own answers. Businesses can also sponsor their agent as a ChatGPT Ads destination, and OpenAI says those sponsored placements are clearly labeled too.
What we checked on launch day
The Hub requires sign-in. Signed out, chatgpt.com/business-hub redirects to the ChatGPT login page. A ChatGPT account is required, and our free account was enough.
On a free account, the Hub shows one screen: a single heading, one search box, and a link to OpenAI's Businesses in ChatGPT terms.
Search works before any claim. Typing a business name returned matching places with their street addresses, plus a Create option. We stopped there on purpose: no claim was submitted and no business was verified, because those are decisions for the business owner.
Everything after the search step (verification, the details editor, product feeds, the insights dashboard, the agent builder) is OpenAI-documented rather than tested by us.
The honest catch
The agent has the narrower eligibility. Business Agents are in beta, limited to the United States, and limited to eligible ecommerce and online-service businesses. OpenAI's policy page adds that business verification alone doesn't guarantee agent eligibility, and categories can wait until they can be supported safely.
Insights are aggregated and appear only when there are enough conversations to meet OpenAI's privacy thresholds, so a business with few mentions may see little at first. OpenAI states that user conversations and Business Agent chats are never shared with businesses.
And the agent represents the business. OpenAI's policy requires the agent to make clear that it is AI representing the business; it can't present itself as an independent adviser, a human, or anything OpenAI endorses. Claiming is open to eligible businesses located where ChatGPT is available. Business Agents are limited to eligible ecommerce and online-service businesses in the United States.
The full walkthrough
The study guide covers the requirements first, then the entry point we tested and the documented steps we didn't, with a version stamp for everything: Businesses in ChatGPT: claim yours through Business Hub.
FAQ
Is Business Hub free to use?
Claiming a business is free. The Hub requires a ChatGPT account, and a free account works; we loaded the Hub and searched with one.
Who can build a Business Agent?
After claiming, eligible organizations can build, test, and launch a Business Agent. At launch that means eligible ecommerce and online-service businesses in the United States, and OpenAI's policy says verification alone doesn't guarantee agent eligibility.
What insights does Business Hub show?
Three kinds: the number of mentions a business receives, the number of website clicks, and discovery topics, the common themes across conversations where the business's website was cited. Insights are aggregated and appear only above privacy thresholds.
Does ChatGPT share user conversations with businesses?
No. OpenAI states that user conversations and Business Agent chats are never shared with businesses, and insights are only available in aggregated form above privacy thresholds.
How do Shopify merchants connect?
From Business Hub or from the Shopify admin. OpenAI says eligible Shopify products are already integrated into ChatGPT through Shopify Catalog.
Can a business pay to appear more in ChatGPT?
A business can sponsor its Business Agent as a ChatGPT Ads destination, which OpenAI frames as a way to reach more potential customers. Sponsored placements are clearly labeled and kept separate from ChatGPT responses.
Want the requirements box, the tested entry point, and the version stamp? The guide walks it screen by screen: learn.greatwithtech.com/guides/chatgpt-businesses.
More on this: Should AI Contact Your Customers? Where to Draw the Line and What Is a Personal AI Agent? Why the Demos Show Dinner Reservations.